Only the Best for Our Clients
Joico’s Salon Innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.
“At Joico, we believe we must provide the utmost in quality products and education,” says Sara Jones, Joico’s leader. “Equally important is our commitment to support our industry with integrity, honesty and passion. Our company Mission and Core Values are expressed as such”, adding “our mantra says it all… ‘All for the love of beauty’.”
At ASP Luxury Haircare, our philosophy is simple: to use knowledge, research, innovation, and technology to create superior, safe, leading-edge products that inspire passion and creativity in the salon professional. ASP Luxury Haircare’s unique, technology-driven products have been enthusiastically embraced by consumers and the hairdressing industry across the globe, making ASP Luxury Haircare one of the fastest growing haircare brands in the world. This rapid growth is spearheaded by the twin aim of unrivaled product innovation and quality, supported by comprehensive training and education systems.
Visit ASP Luxury Haircare’s website for more information.
FORMULA 18 is an innovative one-step product which helps to maximize the appearance of the hair by taking hair reinforcement to the next level. Unlike other “bond building” products which require multiple steps and are comprised of polymer based resins, we have selected specific plant based ingredients for their genetic characteristics. Our chemically resilient material ionically binds to the hair’s cuticle, offering long-term protection from harsh hair color, free radicals, peroxides, and environmental stressors. In addition, FORMULA 18’s blend aids in reducing and fixing damage done to the cuticle while simultaneously strengthening the hair fiber.
Visit FORMULA 18’s website for more information.
Ethica provides professional salon products that utilize proprietary “multiple benefit technology” to maximize the potential of any hair type. It's highly effective for stronger hair and to strengthen and thicken fragile hair at the scalp.
If each hair gains 20% more thickness per strand, you then have 20% thicker hair that starts at the root!
This is the Evolution of Salon Hair Care… the future of what hair care should be
This is Ethica
Visit Ethica’s website for more information.